** AWAI's Monthly Copywriting Genius features Leon Altman** Reveals Techniques and Approach that Boost Direct Response ... (PRWeb via Yahoo! News)

Monthly Copywriting Genius (www.monthlycopywritinggenius.com), a publication by AWAI (American Writers and Artists Institute), which focuses on top direct response copywriters, spotlights Leon Altman (www.altmancopypro.com), a copywriter with a 27 year track record of creating successful direct response campaigns.

Google Blocking Scrapers (WebProNews)

At the beginning of this month, we had reported that, Google had blocked the widely used search engine rank checking tool 'WebPosition Gold'. read more

SearchAdNetwork Wins SES Award (PR Newswire via Yahoo! Finance)

It takes a great deal to impress a seasoned search marketer. Increased traffic and improved ROI do not always signify a mold-breaking strategy. To really excite search veterans, you need to go beyond basic keyword lists and ad copy -- you need to create something worth searching for.

Signage an Easy, Affordable Way to Get Noticed (Marketwire via Yahoo! Finance)

VistaPrint Limited, the small business marketing company, today announced that it is launching its latest Webinar titled, "Keeping it Eye Level: The Power of Quality Signage." The Webinar is free and will be held on Thursday, August 28, 2008 at 3:30 p.m.

Stuff we like (Crikey)

From the West Wing to the campaign trail. His brilliant portrayal of the president's loyal lieutenant Toby Ziegler electrified 'The West Wing'.